As part of a rapid turnaround brief in late ‘24, the ‘Our work’ creative came at a time of compromised public trust in the brand. With a goal of regaining trust in the brand, as well as emphasising Cbus’ unique connection to the building and construction industry, we set to work.

I was at the centre of concept and script development, which in the case of the TVC presented a unique challenge - create an entirely new ad with no time or budget to shoot anything. Thanks to a brilliant team and plenty of sweat in the edit suite, I’m incredibly proud of where we ended up.